If your marketing strategy does not include social media, you may want to rethink your campaign. Savvy Houston internet marketing services realize that the times are changing. Yes, of course people still search on Google to find what they want and need. But more people are finding their websites and information on social media.
Among younger crowds, as many as 50% of searchers are searching on social media outlets like Facebook and Twitter. Up to 18% of Americans of all ages were estimated to use social media as their preferred method of search in 2010.
5 years later, the numbers of searchers using social media as their primary outlet has only increased, and some may even be eschewing traditional search methods outright. These numbers will only continue to grow.
Houston Internet Marketing Services are Starting to Catch Up
Consumer habits are constantly changing, and many marketers still haven’t caught up. In particular, those who aren’t working with savvy and experienced Houston internet marketing services continue to fall behind, prioritizing traditional searches and minimizing the importance of social media.
Both internet marketing experts and run of the mill companies need to catch up and get in sync with consumer habits. We need to understand the broader definition of reader engagement in today’s market.
This means reaching out to buyers where they play and share things with their friends. It means posting things that are interesting to them that they can include on their timelines. You don’t have to update your site or your approach as frequently as Facebook does. You don’t want to alienate your customer base with too many changes that they aren’t used to. But many sites and internet marketers have a long way to go to catch up.
Houston Internet Marketing Services Need to Look Beyond Google
There is a big wide world beyond the walls of Google, and smart Houston internet marketing services will put your site in the consumer eye wherever consumers may be. For some companies, this means getting back to the basics and using direct marketing via corporate marketing.
For others, this means using sponsored searches. In 2014, 18% of web searchers reported using paid search results to make their decisions on what and where to buy. Others report that they clicked on links and used links from website they were already on to find other sites to shop on.
Whatever you choose to do, don’t become entirely reliant on one source of traffic. Everything is subject to change when you are working online.
Talk to Houston Internet Marketing Services About Creating a Relationship with Customers
More people than ever before are looking to once unconventional places for their information. They don’t necessarily want to feel manipulated by Houston internet marketing services. Instead, they want to feel like they matter. They want to feel like they are interacting with a real person.
So utilize the free business pages available on sites like Facebook and Google+. Create an account on Pinterest. Then talk to your customers. Pinning allows you to pin things related to your business, and there is virtually no difference between you and someone who also likes your product, except that you are the company.
If you set up a business page on Facebook, you can announce special events, anniversaries, and more. You can set up contests that will lead your visitors to participate, comment, and even share posts, widening your natural exposure without you spending an extra dime.
At the end of the day, you want to create a relationship with your readers. Once you get them to your site, you will need quality content to keep them there and make them want to share more detailed posts.
If you are looking for the best ways to get in touch with your customers and get the best results now and in the future, create your social media presence now. Click here and get in touch with us. Find out more about everything we can do for you and your site.
Among younger crowds, as many as 50% of searchers are searching on social media outlets like Facebook and Twitter. Up to 18% of Americans of all ages were estimated to use social media as their preferred method of search in 2010.
5 years later, the numbers of searchers using social media as their primary outlet has only increased, and some may even be eschewing traditional search methods outright. These numbers will only continue to grow.
Houston Internet Marketing Services are Starting to Catch Up
Consumer habits are constantly changing, and many marketers still haven’t caught up. In particular, those who aren’t working with savvy and experienced Houston internet marketing services continue to fall behind, prioritizing traditional searches and minimizing the importance of social media.
Both internet marketing experts and run of the mill companies need to catch up and get in sync with consumer habits. We need to understand the broader definition of reader engagement in today’s market.
This means reaching out to buyers where they play and share things with their friends. It means posting things that are interesting to them that they can include on their timelines. You don’t have to update your site or your approach as frequently as Facebook does. You don’t want to alienate your customer base with too many changes that they aren’t used to. But many sites and internet marketers have a long way to go to catch up.
Houston Internet Marketing Services Need to Look Beyond Google
There is a big wide world beyond the walls of Google, and smart Houston internet marketing services will put your site in the consumer eye wherever consumers may be. For some companies, this means getting back to the basics and using direct marketing via corporate marketing.
For others, this means using sponsored searches. In 2014, 18% of web searchers reported using paid search results to make their decisions on what and where to buy. Others report that they clicked on links and used links from website they were already on to find other sites to shop on.
Whatever you choose to do, don’t become entirely reliant on one source of traffic. Everything is subject to change when you are working online.
Talk to Houston Internet Marketing Services About Creating a Relationship with Customers
More people than ever before are looking to once unconventional places for their information. They don’t necessarily want to feel manipulated by Houston internet marketing services. Instead, they want to feel like they matter. They want to feel like they are interacting with a real person.
So utilize the free business pages available on sites like Facebook and Google+. Create an account on Pinterest. Then talk to your customers. Pinning allows you to pin things related to your business, and there is virtually no difference between you and someone who also likes your product, except that you are the company.
If you set up a business page on Facebook, you can announce special events, anniversaries, and more. You can set up contests that will lead your visitors to participate, comment, and even share posts, widening your natural exposure without you spending an extra dime.
At the end of the day, you want to create a relationship with your readers. Once you get them to your site, you will need quality content to keep them there and make them want to share more detailed posts.
If you are looking for the best ways to get in touch with your customers and get the best results now and in the future, create your social media presence now. Click here and get in touch with us. Find out more about everything we can do for you and your site.