While big businesses often protect themselves from competitors with names that are too similar, it continues to happen among smaller companies. Neither has a highly established name, and they are not trying to take advantage of the other company’s reputation. In fact, you may be in two entirely different cities.
In the past, though, it was not unheard of for searchers to look for a “Charley’s” restaurant to get a sub only to find an entirely different company that cleans carpets. The good news is that Google has taken steps to ensure that these types of searches don’t get mixed up, and Austin SEO experts can also help you to differentiate your brand from companies with similar names. While the technology itself continues to be extremely effective, parts of the known Google algorithm also contribute to greater search success.
So don’t just sit back and hope Google will do the work for you. Work with SEO experts who understand the ins and outs of how to get you into the search engines for optimal exposure.
Use an Austin SEO Company to Utilize the Google Algorithms to Your Advantage
There are many things that Google will ask of you if you want to get exposure in their search engines, especially to the customers you want to talk to. If you are just getting started, or if SEO is not your primary business, you need an Austin SEO company to help you. There are two main areas Google has put under your control as a business and website owner, and you should take full advantage. In the case of keywords and location services, you hit two birds with one stone.
While keywords have been relatively generalized in the past, they are getting more precise. So if you sell yoga clothing, you will do better if you specify that you sell organic yoga clothing, beginner’s yoga clothing, yoga clothing for certain age groups, gender-specific, etc. If you sell winter gear, use more specific keywords around snowboarding and skiing gear, sledding, everyday cold weather gear, etc.
Yes, you may sell everything in that group of items, but many of your competitors don’t. So yes, your name matters, but your keywords should surround the particular items you sell. While using keywords for specific products and services is ideal, you should also specify your location.
Do you sell all over the country or the world? Google is still taking into account location based searches. Even if your buyers don’t type in their city, Google uses GPS services to determine the searcher’s location and push things that are near them to the top. This may seem more applicable if you are running a school, a restaurant, or another physical structure. Even for online only projects, though, you still need to include your location to get yourself into the best searches.
Whether others with your name (or a similar name) are in a different city or if they sell a different kind of product, you can easily differentiate between your companies.
Austin SEO Experts Can Set a Firm Foundation
When you work with a reputable Austin SEO company, it will take time to see significant differences in your search rankings. If you make the appropriate changes one day, Google may not see it for a while. Even then, you may have more work to do. Many things that Google looks for, such as link building takes time to establish.
We can help you to sort out the details, and it allows us to create a firm foundation that will help your site to continue to succeed, even as the Google algorithm changes. There are numerous ways to adjust your website and the way you do things, and it will continue to be an ongoing process to get to the top of the searches while also creating a site your customers will love. Visit our company website at http://thetexasseocompany.com/austin-seo-services/ for more information.
In the past, though, it was not unheard of for searchers to look for a “Charley’s” restaurant to get a sub only to find an entirely different company that cleans carpets. The good news is that Google has taken steps to ensure that these types of searches don’t get mixed up, and Austin SEO experts can also help you to differentiate your brand from companies with similar names. While the technology itself continues to be extremely effective, parts of the known Google algorithm also contribute to greater search success.
So don’t just sit back and hope Google will do the work for you. Work with SEO experts who understand the ins and outs of how to get you into the search engines for optimal exposure.
Use an Austin SEO Company to Utilize the Google Algorithms to Your Advantage
There are many things that Google will ask of you if you want to get exposure in their search engines, especially to the customers you want to talk to. If you are just getting started, or if SEO is not your primary business, you need an Austin SEO company to help you. There are two main areas Google has put under your control as a business and website owner, and you should take full advantage. In the case of keywords and location services, you hit two birds with one stone.
While keywords have been relatively generalized in the past, they are getting more precise. So if you sell yoga clothing, you will do better if you specify that you sell organic yoga clothing, beginner’s yoga clothing, yoga clothing for certain age groups, gender-specific, etc. If you sell winter gear, use more specific keywords around snowboarding and skiing gear, sledding, everyday cold weather gear, etc.
Yes, you may sell everything in that group of items, but many of your competitors don’t. So yes, your name matters, but your keywords should surround the particular items you sell. While using keywords for specific products and services is ideal, you should also specify your location.
Do you sell all over the country or the world? Google is still taking into account location based searches. Even if your buyers don’t type in their city, Google uses GPS services to determine the searcher’s location and push things that are near them to the top. This may seem more applicable if you are running a school, a restaurant, or another physical structure. Even for online only projects, though, you still need to include your location to get yourself into the best searches.
Whether others with your name (or a similar name) are in a different city or if they sell a different kind of product, you can easily differentiate between your companies.
Austin SEO Experts Can Set a Firm Foundation
When you work with a reputable Austin SEO company, it will take time to see significant differences in your search rankings. If you make the appropriate changes one day, Google may not see it for a while. Even then, you may have more work to do. Many things that Google looks for, such as link building takes time to establish.
We can help you to sort out the details, and it allows us to create a firm foundation that will help your site to continue to succeed, even as the Google algorithm changes. There are numerous ways to adjust your website and the way you do things, and it will continue to be an ongoing process to get to the top of the searches while also creating a site your customers will love. Visit our company website at http://thetexasseocompany.com/austin-seo-services/ for more information.