When patients want to know more about a doctor, they look online. If you haven’t worked with a Houston internet marketing company to get to the first page, they may not even see you. This applies to both current and prospective patients. The truth is that patients want a quick answer.
So if you have been sued or disciplined by state boards, they will find that because those pages are readily indexed. But there is no guarantee that the insurance companies you accept will give you any preference in the search. Even if they do, many patients will want to find out more through Google and other outlets. They only see a small fraction of the information possible. You need to control a significant portion of it by being the first thing they see.
Research continues to show that regardless of how the Google algorithms change, 90% of searchers rarely or never look past the first page. This is just a reminder that even though you cater to a different type of demographic, the rules are basically the same as they would be for anybody else.
What Does Google Expect of Doctors? Learn about Internet Marketing Houston
There are plenty of people who make internet marketing Houston sound complicated and even impossible. They want you to be confused and even think of Google as the enemy. The truth is that Google can be your partner. After all, their ultimate goal is to keep people searching on Google, which requires that people be interested in your site and buying from it. So working with Google continues to be mutually beneficial.
Even with all of the changes that have been made in recent years, there are a few basic things that hold true now more than ever:
1. Great Content is Crucial
When designing your website, any blogs or articles you may post, or anything else, great content is key. Anything you put up should be easy to read and high-quality. It should be authoritative and consistent. It should be something that people want to read.
2. A Strong Social Media Presence
While a strong social media presence does not have an immediate effect on your Google search rankings, it significantly impacts your patients’ ability to find out more about you. They can interact with you and ask questions.
They can also see fun updates such as if you are having a patient appreciation day or posts about certain diseases that you have encountered. Social media increases their confidence in you.
3. Maintain a Blog
Whether you’re a plastic surgeon or a flower shop, you should maintain a regular blog. You can post local events online. But for a doctor’s office, you should post medically relevant blogs for the most part. This may answer questions your patients may have. But it also means that you can show Google that you are providing regular and interesting updates.
If you post these blogs on social media, then you can garner more traffic. But the idea is to get people creating natural links back to your site to boost your rankings. Finally, it makes part of your sites searchable under different keywords which ultimately means more exposure for you. Just be sure that you are covering procedures or care you actually provide.
A Houston Internet Marketing Company Can Get Patients Interested...
But the rest is up to you. You need to have a strong online presence, which professionals in internet marketing Houston can help you with. Once your patients walk through the door though, it will be up to you to create a great experience that will make them want to come back. It will be you who will create the experience that will make them want to submit testimonials online.
Once you build a reputation for yourself, your customers will start to see independent feedback from your past patients which will influence their opinion and choices. If you have a stellar reputation, they will take that as more evidence that they should come to you. If you do not, they may turn the other way. For more information, visit our website.
So if you have been sued or disciplined by state boards, they will find that because those pages are readily indexed. But there is no guarantee that the insurance companies you accept will give you any preference in the search. Even if they do, many patients will want to find out more through Google and other outlets. They only see a small fraction of the information possible. You need to control a significant portion of it by being the first thing they see.
Research continues to show that regardless of how the Google algorithms change, 90% of searchers rarely or never look past the first page. This is just a reminder that even though you cater to a different type of demographic, the rules are basically the same as they would be for anybody else.
What Does Google Expect of Doctors? Learn about Internet Marketing Houston
There are plenty of people who make internet marketing Houston sound complicated and even impossible. They want you to be confused and even think of Google as the enemy. The truth is that Google can be your partner. After all, their ultimate goal is to keep people searching on Google, which requires that people be interested in your site and buying from it. So working with Google continues to be mutually beneficial.
Even with all of the changes that have been made in recent years, there are a few basic things that hold true now more than ever:
1. Great Content is Crucial
When designing your website, any blogs or articles you may post, or anything else, great content is key. Anything you put up should be easy to read and high-quality. It should be authoritative and consistent. It should be something that people want to read.
2. A Strong Social Media Presence
While a strong social media presence does not have an immediate effect on your Google search rankings, it significantly impacts your patients’ ability to find out more about you. They can interact with you and ask questions.
They can also see fun updates such as if you are having a patient appreciation day or posts about certain diseases that you have encountered. Social media increases their confidence in you.
3. Maintain a Blog
Whether you’re a plastic surgeon or a flower shop, you should maintain a regular blog. You can post local events online. But for a doctor’s office, you should post medically relevant blogs for the most part. This may answer questions your patients may have. But it also means that you can show Google that you are providing regular and interesting updates.
If you post these blogs on social media, then you can garner more traffic. But the idea is to get people creating natural links back to your site to boost your rankings. Finally, it makes part of your sites searchable under different keywords which ultimately means more exposure for you. Just be sure that you are covering procedures or care you actually provide.
A Houston Internet Marketing Company Can Get Patients Interested...
But the rest is up to you. You need to have a strong online presence, which professionals in internet marketing Houston can help you with. Once your patients walk through the door though, it will be up to you to create a great experience that will make them want to come back. It will be you who will create the experience that will make them want to submit testimonials online.
Once you build a reputation for yourself, your customers will start to see independent feedback from your past patients which will influence their opinion and choices. If you have a stellar reputation, they will take that as more evidence that they should come to you. If you do not, they may turn the other way. For more information, visit our website.