One of the most common things that we see in Internet marketing in Texas is the drive to break Google’s algorithm. We all want to know what Google is thinking so that we can move up the rankings as quickly as possible. Of course, we also want to stay at the top, but sometimes, you have to look at the bigger picture.
If you work with a savvy SEO company today, you may be surprised at what they tell you. Yes, your rankings are still important, but it’s about more than that. You need to be able to draw customers in and make them want to buy your product. Google’s algorithm is secondary.
Focus on Your Customers First with a Texas Internet Marketing Firm
What do your customers want? The idea behind Google’s algorithm updates is to isolate those essential things, but Google can only go by a particular list. They have to be able to measure the impact on a large scale basis. This led them to count the number of links to sites and the number of times certain keywords were used. Unfortunately, this led to black hat techniques that didn’t give the searcher what they were looking for.
One Texas internet marketing firm may find ways to get around the system, but most are starting to see the bigger picture. Specifically, regardless of what Google writes down, what do your buyers want? When they look at your site, what is it that inspires confidence?
There is content that will make them want to buy. Then there is content that the old algorithms would’ve loved. The problem is that visitors and potential clients won’t get the information they need before buying your product. If flashy videos and graphics work for your product, don’t be afraid to use them. If they don’t, try something else.
Always Be Mobile-Friendly with Internet Marketing in Texas
Regardless of what your customers love, one of the biggest things that Google is looking for is mobile-friendly websites. They want websites that will load quickly which makes it easy to navigate through on a mobile device. If you need to load videos or pictures, any Internet marketing expert in Texas knows that it could slow down your site.
So how do you get around this if that’s what your customers want? As long as you are coding your own site, work with a company that understands website design. What is on your site is not as important is how it is coded. There are numerous ways in which you can make your site load faster for a better user experience and better ratings from Google. However, you need experts by your side.
Become an Authority in Your Field with a Texas Internet Marketing Firm
With the power of great content, you can become an authority in your field with a Texas internet marketing firm, and you need to. You cannot just rely on getting to the first page of Google to get you the benefits you’re paying for. You need to be able to engage customers and make them want to share.
The modern website is promoting itself on social media. Keep in mind that not all of your posts will go viral, and the ones that do will not bring in the majority of your sales. It is the informative blogs and other resources that make your customers believe in you. It is the posts that instill a certain confidence that they simply won’t get with artificially flashy promotions.
Google will continue to promote updates and change, always to try to capture what searchers are looking for. It is our job to keep up. However, more people are starting to rely more on resources like social media to make their buying decisions. More people want to see information, not exciting promotions.
If you can successfully create a reliable and informative, yet readable presence, you can attract customers through multiple platforms. For more information on how an SEO firm can help you, learn more here.
If you work with a savvy SEO company today, you may be surprised at what they tell you. Yes, your rankings are still important, but it’s about more than that. You need to be able to draw customers in and make them want to buy your product. Google’s algorithm is secondary.
Focus on Your Customers First with a Texas Internet Marketing Firm
What do your customers want? The idea behind Google’s algorithm updates is to isolate those essential things, but Google can only go by a particular list. They have to be able to measure the impact on a large scale basis. This led them to count the number of links to sites and the number of times certain keywords were used. Unfortunately, this led to black hat techniques that didn’t give the searcher what they were looking for.
One Texas internet marketing firm may find ways to get around the system, but most are starting to see the bigger picture. Specifically, regardless of what Google writes down, what do your buyers want? When they look at your site, what is it that inspires confidence?
There is content that will make them want to buy. Then there is content that the old algorithms would’ve loved. The problem is that visitors and potential clients won’t get the information they need before buying your product. If flashy videos and graphics work for your product, don’t be afraid to use them. If they don’t, try something else.
Always Be Mobile-Friendly with Internet Marketing in Texas
Regardless of what your customers love, one of the biggest things that Google is looking for is mobile-friendly websites. They want websites that will load quickly which makes it easy to navigate through on a mobile device. If you need to load videos or pictures, any Internet marketing expert in Texas knows that it could slow down your site.
So how do you get around this if that’s what your customers want? As long as you are coding your own site, work with a company that understands website design. What is on your site is not as important is how it is coded. There are numerous ways in which you can make your site load faster for a better user experience and better ratings from Google. However, you need experts by your side.
Become an Authority in Your Field with a Texas Internet Marketing Firm
With the power of great content, you can become an authority in your field with a Texas internet marketing firm, and you need to. You cannot just rely on getting to the first page of Google to get you the benefits you’re paying for. You need to be able to engage customers and make them want to share.
The modern website is promoting itself on social media. Keep in mind that not all of your posts will go viral, and the ones that do will not bring in the majority of your sales. It is the informative blogs and other resources that make your customers believe in you. It is the posts that instill a certain confidence that they simply won’t get with artificially flashy promotions.
Google will continue to promote updates and change, always to try to capture what searchers are looking for. It is our job to keep up. However, more people are starting to rely more on resources like social media to make their buying decisions. More people want to see information, not exciting promotions.
If you can successfully create a reliable and informative, yet readable presence, you can attract customers through multiple platforms. For more information on how an SEO firm can help you, learn more here.